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Product
Designing a changelog that people read
Our updates page went from a forgotten subpage to one of the most-visited parts of the site. Here's what we changed.
Loïc Gerbault
Changelogs are the most undervalued piece of product marketing a SaaS has. Users who read them convert better, churn less, and upgrade more.
Write like a friend
No "we're excited to announce." No "as part of our continued commitment." Just what we shipped, and why.
Show, don't list
Every entry has a visual. If you can't take a screenshot of the feature, you probably shipped a lint fix, not a feature.
